• Internal workshops and brainstorming
  • Co-creation sessions
  • Synapses Cross-pollination of ideas

    What’s likely to challenge you in the new economy is not somebody doing something better, it’s somebody doing something different’ – Business Week.

    Via co-creation workshops, Synapses kick-starts the innovation process via cross-pollination of ideas in all aspects of business strategies- from branding, product/service innovation, process improvement to marketing activities etc.

  • Incubator Seeding innovation via information

    Incubator utilizes market trends as the key catalysts for new creation. We are involved in the entire value innovation chain– from trend-sharing and gap analysis to idea prioritization and experimentation , we provide the key strategic recommendations that your business needs

  • Picture This Bringing consumers into the boardroom

    Picture This:
    Using a mix of visual media (photo journals, videos, picture montage etc.) , we present consumers and their lives, thoughts and beliefs via a more vivid approach to help better illustrate and communicate research findings.

  • Power of 3 Context-Enrichment research

    Power of 3:
    Context helps the impact of research findings to be bigger than the sum of its parts. Using the Power of 3, we identify, investigate and deliver 3 complimentary context-enrichment observations related to the research topic. Expand the way you look at research findings!

  • Focus groups/ Mini focus groups
  • One-on-one in-depth interviews
  • Paired/dyadic interviews
  • Ethnographic observations
  • Home visits
  • Retail shop-alongs
  • Online bulletin boards/focus groups
  • Qualitative tracking methods
  • Usage and Attitude studies
  • Insights Identification and Generation studies
  • Product Development Concept Testing
  • Branding and Positioning studies
  • Communications Research
  • Qualitative Segmentation Research